A.I.In Fashion
Product Owner
Case study to see how AI-imagery generation tool can be implemented in an existing workflow of a fashion brand.
2025
Case
Fashionating is exploring the possibilities of using AI in product photography. Imagine there is a tool that can create AI generated images of models wearing looks consisting of multiple Fashionating products. The project is to implement this tool in the current architecture and way of working of Fashionating. There will be a combination of AI generated looks and real model looks on the website.
- Who are the main stakeholders in the project?
- What cases do you see for these AI generated looks?
- How would you present these looks on the website?
- How would the AI tool fit in the current systems architecture?
- Describe a high level process for the workflow needed to start using these images?
Assumption & Reflection
I assume Fashionating's existing process relies on a Cloud Storage/Database to hold content and uses a Website Interface for uploading real fashion model photos and copy to the e-commerce site.
My System Architecture section is high-level due to limited back-end knowledge, and a deeper exploration of the actual CMS interface for AI image creation would be beneficial. Additionally, while Transparency is noted, the consumer stakeholder analysis could be expanded with a more thorough plan detailing how customers will interact and potentially behave with AI-generated imagery on the website.